Nielsen offers an integrated suite of market information gathered from a wide range of sources, advanced information management tools, sophisticated analytical systems and methodologies, and dedicated professional client service to help its clients find the best paths to growth.

Clients work with their services to:

* Measure their market performance
* Analyse market dynamics
* Diagnose and solve marketing and sales problems, and
* Identify and capture growth opportunities

Its employees work closely with clients to help them choose the right set of information and services and use it to make the best possible decisions.