Rashmi Putcha Launches Digital Marketing Training Institute:Rashmi Putcha, Co founder of Redeye Media, a full service agency focused on educational institutes & BinaryEDGE, a vocational marketing training company has launched Digital Marketing and Training Institute (DMTI) of India. DMTI as the name suggests will be focused on building the next level of talent pool for the Digital Marketing industry in the country.
DMTI will be offering multiple categories of training programs across Short Term and Medium Durations directly and has tied up with the likes of ITM group of Institutions and NIIT Imperia for partnering their long-term courses and certifying the students appearing for these courses. With an impressive board of advisors, DMTI has been launched to offer quality Digital Marketing education to aspiring Students and Marketers alike and is the perfect solution for advertising and marketing communication requirements relevant to the connected ecosystem in todays age.
Rashmi Putcha said The logo for the institute reflects the connection with the Tree of Knowledge while serving the complex needs of the digital marketing communication industry, which branches out into multiple functions reflecting the multiple arms of education such as Social Media, Search Marketing, Search Optimizations, Mobile Marketing, Media Planning, Analytics etc.
DMTI has already trained over 1,000 professionals thus far and has successfully been able to place some of these students at some of the leading Digital Marketing companies.
DMTI has also successfully bought leading industry stalwarts like Kiruba Shankar, Vivek Bhargava, Madan Sanglikar, Neena DasGupta as industry trainers for the various courses conducted by the institution. This is a unique industry partnership where some of the leading Digital professionals are coming together to help build the quality manpower for the industry under an organized player with a strategic approach to deliver a product which is closest to what is desired by the industry.
Rashmi further added that, The Digital Marketing industry is expected to become a US$ 1 Billion market by 2016. This growth will be short lived if the industry does not have quality manpower to offer and manage the requirements for the various marketers. As per our internal assessment, the industry will require over 15,000 new employees each year. While the currently employed will need to be reskilled in the ever evolving digital ecosystem. This presents a massive challenge for the industry and DMTI aims to provide this specific solution for this industry.
'There has been no more exciting time than this one in the life of a marketer, DMTI identifies the same and will be committed towards co-creating a digitally charged marketing commune for India in the coming months.'