TCS named fourth most valuable IT services brand worldwide

 | May 28,2012 11:11 am IST

Tata Consultancy Services (TCS), (BSE: 532540, NSE: TCS) a leading IT services, consulting, and business solutions organization, announced, today, that it has been named the fourth most valuable IT services brand worldwide by Brand Finance, the world-leading brand valuation firm. Brand Finance assesses the dollar value of the reputation, image and intellectual property of the worlds leading companies.

Brand Finances brand valuations are frequently peer-reviewed by top audit practices, accepted by various regulatory bodies and used by leading global brands as a performance benchmark.

 

N ChandrashekharanN Chandrasekaran, CEO & Managing Director, TCS, said, We are extremely pleased with this ranking as it confirms the rapid evolution and recognition of our brand at a global level. In line with the symbolic crossing of the US$ 10 billion revenue mark this year and the global top four position TCS now holds in terms of market capitalization, net income and employees, this achievement on the brand front is a watershed moment in our companys evolution toward a top position in its industry globally.

 

  • Ranked the #4 most valuable brand in global IT services
  • First emerging markets headquartered firm to enter the top of the league
  • Brand value stands at US$ 4,068 million in 2012, up from US$ 3,718 million in 2011

 

Through its work with clients, TCS has developed a strong reputation in the IT services market for reliably delivering business results, providing leadership to drive transformation and partnering for client success. The company has been investing heavily to build up its brand presence worldwide through a full range of activities, which include an award-winning global public relations program, major sports sponsorships and a wide range of corporate social responsibility activities.

 

The companys significant portfolio of sports partnerships over the past five years have cut across Formula 1 racing, pro-cycling, cricket and running, while its community initiatives have ranged from health and wellness to youth education and environment conservation initiatives.

 

David HaighThe value of the TCS brand has increased rapidly over the past three years. Our 2012 rankings marks the first time an emerging markets headquartered firm has entered the top league in IT services, said David Haigh, CEO and founder, Brand Finance. With a strong brand strategy and a refined sponsorship portfolio, TCS has been able to improve both brand awareness and its profile globally. TCS impressive brand value has gone from strength to strength; firmly establishing the company in the same league as the top western IT services firms - making them sit up and take note.

 

Philip KotlerThe worlds foremost expert on the strategic practice of marketing - SC Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, Philip Kotler, said, Unreported on most balance sheets, brand value and reputation yet remain the most important assets for a company in todays hyper-competitive globalized marketplace. In this Marketing 3.0 world, successful modern brands need to reach out not only to the hearts and minds but also the spirits of their target audience. TCS is clearly a company that is getting this right, reflected in significant gains to its brand equity, value and reputation.

 

Concluded.

 

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