TCS ranked a Leader in Business Analytics BPO Services MarketScape by IDC

 | June 25,2012 10:43 am IST

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS) announced that it has been designated as a Leader in the Business Analytics BPO Services Market by prominent global market intelligence firm IDC. Among the attributes that garnered TCS the honor is the companys innovation/R&D, pace and productivity as well as employee management.


IDC MarketScape reports are designed to identify factors for effectiveness and success in particular markets - both long term and short term - and then evaluate vendors in the market against those factors. The key criteria for defining excellence in IDC MarketScape: Worldwide Business Analytics BPO Services 2012 Vendor Analysis, Doc #234937, May 2012 published by analyst Mukesh Dialani, focused on a number of factors including experience in delivering BPO services, effective matching of customer needs to vendor capabilities, and the ability to provide a full lifecycle of business analytics services among others.


As the report states, A vendor with domain-specific skills can provide additional value to their client by discussing actions the customer should take to improve and optimize the performance of the business.


It is indeed a great recognition of our differentiated strategy in the highly knowledge intensive Analytics and Insights space to be named as a Leader in the Analytics BPO market by IDC itself the leader in global market intelligence, said Abid Ali, Vice President and global head of TCS BPO business. Customers globally seek to be agile in their response to the volatile market conditions and emerging competitive and strategic threats. We help clients effectively leverage the myriad of data produced internally and available externally through our Analytics and Insights services to make the best decisions with efficiency and speed.


TCS addresses customer need for analytics by leveraging its deep expertise across business intelligence, big data, social media, mobile technology and, combining technology with its world class talent in math and statistics across diverse functional domains like Banking, Insurance, Pharma, Healthcare, Retail, CPG, Supply Chain and FP&A. While Analytics and Insights is branded as KPO and often considered a niche activity, TCS has brought scale and reliability to this market for its clients to leverage its Global Network Delivery Model.