The race for the global image repositioning is getting fiercely competitive as more and more countries are improving their softer image, claiming the right to produce good quality exportable brands for the international markets. Poised and confident, they want to play the marketing game on a global scale. The West, in the meanwhile has almost abandoned manufacturing, ignoring research development and creating vacuums, which have resulted in global shifts, which have been moving rapidly towards Asia and other regions. As this tectonic shift continues, it will have opened doors among the highly entrepreneurial companies of emerging regions to capture new image positioning opportunities and, as they enter the game that was formerly reserved for select Western countries. At a time where it's all about ultimate power demonstrated by the success of brand name identities in combative plays with other competing countries, a majority of developing countries have somehow failed the acid test of global branding stature. The Five Star Standard of Naming was established two decades ago to help young and old corporations devise sharper and better global image and brand identities, seeking a unique position in the global marketplace.
The big question of today is why only less than 1% of high maintenance brands in most developing countries have achieved Five Star Status, while the rest are too far below to ensure any significant global victory.....

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