The Daily Cinema Living
The hunger for moving pictures, like a global conspiracy or an underground movement, has almost killed the flat and still imagery. Every marketing or propaganda message now has to move in dimensions, or it will be considered boring or dead. This change has already made a very positive impact on screen-based mediums, from hand-held devices, wall-size TVs to building-size electronic bill-boards. The streets and shopping malls will eventually look like the insides of cinemas. As long as these new mediums can project and show things live and in color, the world will keep on moving. The entire interiors, walls, corridors, hallways, floors and ceilings would be nothing but screens with projected moving images. The dramatic reductions of the cost of projection, availability of dynamic animated contents, will keep customers enticed and ring the cash registers.
The more available surface, the better; tackle the new shape and style of imagery, create new business models and watch the show.

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