Hi,

I'm doing a project on the title" Overview: Toothbrush & Toothpaste industry in india".

Overview must contains following heads:-

1) Products & players

2)Per capita consumption & consumer behaviour

3)Market size &growth

4)Mkt. strategy of leading players.

Rajat
FMS_IIRM

Indian Oral Care Industry

*

Many people in India still clean their teeth with traditional products like neem twigs, salt, ash, tobacco or other herbal ingredients.
*

Average all India per capita consumption of toothpaste is a dismal 82gms
*

The dentist to population ratio is a critically low 1:35000 in the country. This results in low oral hygiene consciousness and widespread dental diseases
*

Less than 15% of the Indian toothpaste users brush twice a day.
*

The toothpaste market grew at a CAGR of 7-8% between 1995-2000. But in 2001 the market grew by only 4%.
*

Colgate and Hindustan Lever together account for over 85% of the organized toothpaste market.
*

Red and Black toothpowder still accounts for 35% of the toothpowder market.
*

In toothpowders, Colgate and Dabur are the leading players sharing between them 75% of the market.
*

Penetration of toothpowder in the urban areas has been declining, as more and more consumers switch from powders to paste.
*

Brand loyalty is quite high for toothpastes, but is extremely low for toothbrushes.
*

10 years ago the most expensive toothbrush was priced at Rs4. Today one can also buy a toothbrush priced at Rs999!

The detailed report India Infoline Sector Studies : Indian Oral Care Industry is available in Adobe PDF format. The Report provides comprehensive information on Indian oral care market, overview of major categories, segmentation, consumer habits, market size, growth, market share, profile and brand strategies of leading players.

Table of Contents

*

Products
*

Product Segmentation
*

Consumer habits and practices
*

Consumer awareness and penetration
*

Per capita consumption
*

Historical perspective on Indian market
*

Market Size & Growth
*

Major players and market shares
*

Brands, Positioning and Marketing strategies of leading players
*

Colgate Palmolive India Ltd

Hindustan Lever Ltd

Balsara Hygiene Ltd

Dabur India Ltd

Smithkline Beecham consumer Healthcare

Anchor Health & Beauty Products

Vicco Laboratories
*

Future Prospects & Trends

i need report on oral care industry plzzzzzzzzz send me

Please send me the report on Indian oral care industry. I'll really be thankful.

hi...plz send me the report asap.it will help me a gr8 deal.

Hi Friends,
I would like to suggest that dont run for readymade reports....Try to search for information on Coolavenues.com's company research section and google and analyze things.Preparing one such report will be equivalent to 10 reports that u will get from on this forum....U can also see the annual reports of comapnies on their websites. Believe me, your own brain applied in the right direction will help you in the corporate jungle after your MBA.
Abhi

right said abhi. Junta always look for ready made food without realising that in long run, somebody will have to cook and if in b-school u go for short cut, life will be very tough in corporate world.

shwetang

Hi,

I'm doing a project on the title" Overview: Toothpowder industry in india".

Overview must contains following heads:-

1) players

2)Per capita consumption & consumer behaviour

3)Market size & growth

4)Mkt. strategy of leading players.

regards

NIKUNJ

Hi
Rajat
this is vishal from IBMR PUNE
as per my knowledge you have done your project on this topic. I also have an summer project in May 2007 so can u guide me for that

Hi,
I am looking out for a project report on oral care industry can sumbody give it to me..???????????

Hi,

I'm doing a project on the title" Overview: Toothbrush & Toothpaste industry in india".

Overview must contains following heads:-

1) Products & players

2)Per capita consumption & consumer behaviour

3)Market size &growth

4)Mkt. strategy of leading players.

Rajat
FMS_IIRM




Rajat
Hey.... me wrkin with Zee TV... as an internal exercise, i have to make a presentation on Oral Care industry in india... me lost... plz help me....
Sabiha

Indian Oral Care Industry

*

Many people in India still clean their teeth with traditional products like neem twigs, salt, ash, tobacco or other herbal ingredients.
*

Average all India per capita consumption of toothpaste is a dismal 82gms
*

The dentist to population ratio is a critically low 1:35000 in the country. This results in low oral hygiene consciousness and widespread dental diseases
*

Less than 15% of the Indian toothpaste users brush twice a day.
*

The toothpaste market grew at a CAGR of 7-8% between 1995-2000. But in 2001 the market grew by only 4%.
*

Colgate and Hindustan Lever together account for over 85% of the organized toothpaste market.
*

Red and Black toothpowder still accounts for 35% of the toothpowder market.
*

In toothpowders, Colgate and Dabur are the leading players sharing between them 75% of the market.
*

Penetration of toothpowder in the urban areas has been declining, as more and more consumers switch from powders to paste.
*

Brand loyalty is quite high for toothpastes, but is extremely low for toothbrushes.
*

10 years ago the most expensive toothbrush was priced at Rs4. Today one can also buy a toothbrush priced at Rs999!

The detailed report India Infoline Sector Studies : Indian Oral Care Industry is available in Adobe PDF format. The Report provides comprehensive information on Indian oral care market, overview of major categories, segmentation, consumer habits, market size, growth, market share, profile and brand strategies of leading players.

Table of Contents

*

Products
*

Product Segmentation
*

Consumer habits and practices
*

Consumer awareness and penetration
*

Per capita consumption
*

Historical perspective on Indian market
*

Market Size & Growth
*

Major players and market shares
*

Brands, Positioning and Marketing strategies of leading players
*

Colgate Palmolive India Ltd

Hindustan Lever Ltd

Balsara Hygiene Ltd

Dabur India Ltd

Smithkline Beecham consumer Healthcare

Anchor Health & Beauty Products

Vicco Laboratories
*

Future Prospects & Trends

hi.....Can u plz help me with this project.... have u got any details over this project.... can u also tel me some ways to go about for the project....waitin for ur reply... thank u!!!