hi all,

could you help me with a quick reply for the difference between product manager & brand manager and also the difference between product management & brand management,

hope for a quick reply
regards
Nivriti Sweta

Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:

What products to produce and sell
What new products to add
What existing products to discontinue
How long will it take for a product to penetrate the market
How many products to have in the product line
How to balance a product portfolio
Whether to use a product differentiation strategy
What is the best product positioning
What brand name to use
Whether to use individual branding or family branding
Whether to use product bundling or product lining
What logo to use
Product Life Cycle considerations
Planned obsolescence considerations

Brand management is the application of marketing techniques to a specific product, product line, or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This results from a combination of increased sales and increased price

Hope this will help you.