s.wadhwa
09-15-2005, 05:22 PM
THE 7 P's OF NIRULA's
PRODUCT:
Nirulas offers variety of products like savories and pastries, vegetable and non vegetable burgers and pizzas, sandwiches, cookies, footlongs, platters, condiments and syrups, Indian food in form of thali, nan, roti, tandoori and curries, ice creams, ice cream shakes, milk shakes, triple sundaes and various beverages.
Thus Nirulas is one stop-eating joint for customers, which offers variety of food, i.e. both Indian and western with plenty of other items that can be consumed as snacks or as part of main meal.
PRICE:
Nirulas offers its products at a fair price. Its vegetarian and non vegetarian burgers range from Rs. 20 to Rs 60. Regular pizzas range from Rs 65 to Rs 105 both in the vegetarian and non vegetarian categories. Vegetarian and no vegetarian thalis cost Rs 79 and Rs 89 to the customers. Footlongs range from Rs 60 to Rs 75n tandoori and curries range from Rs 40 to Rs 110n sandwiches cost Rs 46 and platters about Rs 60 to Rs 70. Condiments and syrups cost Rs 34 to Rs 60, ice creams Rs 20 to Rs 60. Soda fountain and beverages range between Rs 10 and Rs 60. Apart from these super meal deals ranging from Rs 60 to Rs 120 are offered to the customers.
PROMOTION:
Nirulas’ promotional activities are targeted towards children primarily. They offer complimentary cakes and complimentary present for the birthday child in children parties. Apart from this they have an ice cream of the month, which is different every month. In certain outlets, Nirulas offers free tea or coffee on orders in excess of Rs 50. Apart from these Nirulas has super value meals that provide greater value for money to customers.
PLACE:
Nirulas outlets are evenly distributed throughout the Delhi and NCR region. Nirulas generally opens its outlets in commercial areas which are thickly populated throughout the day. Apart from this nirulas also offers free home delivery to its customers.
PHYSICAL EVIDENCE:
Nirulas interiors are simple and yet a decent décor and cleanliness is maintained in the nirulas outlets.
PROCESS:
The food processing process is visible to the customers i.e. if the customers desire they can view the food being manufactured.
PEOPLE:
The people involved in the production and delivery process to the customers at nirulas have uniforms and aim to address to customers orders as quickly as possible.
PRODUCT:
Nirulas offers variety of products like savories and pastries, vegetable and non vegetable burgers and pizzas, sandwiches, cookies, footlongs, platters, condiments and syrups, Indian food in form of thali, nan, roti, tandoori and curries, ice creams, ice cream shakes, milk shakes, triple sundaes and various beverages.
Thus Nirulas is one stop-eating joint for customers, which offers variety of food, i.e. both Indian and western with plenty of other items that can be consumed as snacks or as part of main meal.
PRICE:
Nirulas offers its products at a fair price. Its vegetarian and non vegetarian burgers range from Rs. 20 to Rs 60. Regular pizzas range from Rs 65 to Rs 105 both in the vegetarian and non vegetarian categories. Vegetarian and no vegetarian thalis cost Rs 79 and Rs 89 to the customers. Footlongs range from Rs 60 to Rs 75n tandoori and curries range from Rs 40 to Rs 110n sandwiches cost Rs 46 and platters about Rs 60 to Rs 70. Condiments and syrups cost Rs 34 to Rs 60, ice creams Rs 20 to Rs 60. Soda fountain and beverages range between Rs 10 and Rs 60. Apart from these super meal deals ranging from Rs 60 to Rs 120 are offered to the customers.
PROMOTION:
Nirulas’ promotional activities are targeted towards children primarily. They offer complimentary cakes and complimentary present for the birthday child in children parties. Apart from this they have an ice cream of the month, which is different every month. In certain outlets, Nirulas offers free tea or coffee on orders in excess of Rs 50. Apart from these Nirulas has super value meals that provide greater value for money to customers.
PLACE:
Nirulas outlets are evenly distributed throughout the Delhi and NCR region. Nirulas generally opens its outlets in commercial areas which are thickly populated throughout the day. Apart from this nirulas also offers free home delivery to its customers.
PHYSICAL EVIDENCE:
Nirulas interiors are simple and yet a decent décor and cleanliness is maintained in the nirulas outlets.
PROCESS:
The food processing process is visible to the customers i.e. if the customers desire they can view the food being manufactured.
PEOPLE:
The people involved in the production and delivery process to the customers at nirulas have uniforms and aim to address to customers orders as quickly as possible.