GOOGLE Vs FACEBOOK
By now it has become well known that Google is planning a competitor to Facebook. While many believe that it may be too little too late for Google, the reality is that it’s a matter of survival for the company at this point.
-->Google’s automated algorithms have become inefficient in that their systems are somewhat easy to game.
searching has become a rapid process of trial an error.
Enter the Like button, the social solution to search, and the replacement of the link as a voting mechanism. The people as a whole are more effective at determining what content is relevant and most of those people are unfortunately not effective at creating links. Case in point: there were 126 million blogs as of 2009 (easy to create sites where creating links is easy) and there are now over 500 million Facebook users actively clicking on like buttons around the web.
The Facebook like button has completely reduced the friction for the common users to vote for content whiich has resulted in like replacing the link. It won’t be immediate but it also won’t take too long.
Google knows this and now they’re threatened big time.
While I’m not quite sure what Google’s replacement for the like button will be, it’s pretty clear that it has to be something. The link will die slowly as the most important currency on the web.
If there’s some way that Google manages to launch their own like button and is able to use this new voting mechanism to impact search results, there’s no doubt that publishers will implement it. In the meantime however, Facebook is the reigning king of social and more importantly the “Like”. Personally, I think it’s important that Google should have a competitor moving forward and I’m personally rooting for Facebook, which despite 500 million users, is still technically the underdog.
You are never a looser until you quit trying.
Last edited by Apurv; 09-28-2010 at 03:32 PM.