SEM Consulting vs SEO Consulting

[TORRES]

Need your personal skills and experience to well define difference between these two terms. Guide me at best level. How these will be effective for any Reputation Management

[lukegpl]

SEM for making brand name so much popular even for more traffic.
SEO only for organic result in to search engine.

[rechal]

hi... SEM(search engine marketing) as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO(search engine optimization), therefore, would be a subset of SEM.