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Old 11-19-2006   #1
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Default Project topics in Marketing in MBA??

Hi all,

I will be doing my project work shortly. Could any of you pls suggest any hot topics in Marketing - may be in Brand or Services Marketing ?? i am working in IT industry. If there be any other topics than the ones i have mentioned, it is most welcome.

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Old 01-24-2007   #2
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Default Topics in Services Marketing

These are some of the topics in services area I could think of...
  • Customer Satisfaction Survey
  • Consumer Perception Survey
  • Service Quality Study
  • Service Blueprinting
  • Service Process Mapping – Back stage, on-stage
  • Improving service quality using service blueprinting
  • Competition Analysis
  • Service standards
  • Study on effectiveness of employee’s role in service delivery
  • Effectiveness of channels (distributors/ DSAs) in service delivery
  • Effectiveness of channels (on-line/ Internet) in service delivery
  • Customer Data Analysis
  • Study of Institutional markets
  • Effectiveness of promotion schemes
  • Measurement of Brand awareness and brand perception
  • Customer Loyalty study
  • Study of purchase influencing factors
  • Customer Profiling
  • Advertising effectiveness study
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Old 02-15-2007   #3
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Default project in marketing

hi all
iam in 5 th semister of MBA.My specialisationis marketing.Iam interested in FMCG sector.Could u pls tell me the hot topics .

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Old 02-22-2007   #4
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Default suggest me about G-MAT

i m manish iwant to do G MAT. Plz suggest me about qualification and eligibility criteria of G MAT. some body told me work ex. is also requirement of G MAT. Is it right.
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Old 02-25-2007   #5
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Default hi rachit here

hello to every one my self rachit nema pursuing mba from indore 1st yr student wana to make carrer in consumer durables or in corporate maketing retail any one help me where i do my summer training and on which topics plz help yaar
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Old 11-01-2007   #6
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hi ,iam shirish and iam pursuing my mb with area of specialisation as marketing i am very glad that u have posted the topic for projects ihave a intrest in a topic of sales forecasting with trend anlaysis can this project be affective
and coming to yhe industry i wanna do it any modern like the automobile,laptops,ipods,dish tv etc plz helpme out
with regards
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Old 12-07-2007   #7
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Default plz suugest top[ic

hi sugant

i am a mba final year student specialising in marketing. i have planned to do my project in cocacola. could u plz suggest hot topics in this regard.

plz send the reply soon since i ve to start my project on 8th dec itsdelf.\\\
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Old 12-12-2007   #8
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Default hi dear

marketing project title plzzzzzz
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Old 01-01-2008   #9
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Default The myth of a universal "good" project title or a "good" summer training

Hi Ranjith

I see a number of MBA students talking of "good project titles" and "good summer assignments" in this forum. But one mans food can be another mans poison.

A summer training or project is a menas to an end, and not an end in itself. It is a means of getting more familiar with the sort of assignment, the industry, and the job which you want to do once you passs out from MBA.

So if Ram is a MBA student, with a public school background and a very polished appearance, great communication skills and is very tactful as a person. His dream is to get into software marketing to US MNS companies, always visit big customers in big comapnies and sell, and he has a Marketing and systems specialisation, and maybe an IT background , what would you suggest to him as a project title ? Probably all of us would suggest him a title which involves corporate sales + IT, or corporate sales + IT + Foreign companies etc etc

Similarily, if Ganesh is another MBA student who has a B Com background, is from a upwardly mobile middle class household, his father has stretched every penny to put him thru MBA. He understands the pressures of common people, is very well able to alter his language to talk to a person in his language based on region, community etc. His dream is to become a sales manager and finally the Chairmal of Hindustan Unilever. Now what is the right project title for him ? Probably we would all suggest to him, that a title on retail + FMCG + Sales or distribution + interior markets + FMCG etc would be ideal

So the ideal project titale, depends on you
  • Who are you as a person
  • What is your social skill vs hard-work preference
  • What is your school and family background
  • What is it that you like doing
  • What is your dream job in year 2020
I suppose you may find , that with this template in fornt of you, the ideal project titles may jump at you

And if you then need help, please feel free to write in and forum members will be able to give you some advise

Cheers !

A Shukla
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Old 01-19-2008   #10
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Thumbs up merketing projects

you can try for marketing projects from not just fmcg companies but also IT companies for marketing,pre sales , or even marketing analysis.

Market research companies are good starting point, and advertising companies can also offer good exposure.

BPO companies can also take you as interns especially as they do a lot of external as well internal marketing.
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