Need help as to what points to be kept in mind while doing a marketing project
I have just started with my MBA at Indian Instiute of Planning and Management. and in the first week itself we have been given a marketing project. according to it we have to launch a product in the market keeping the 4p's in mind.
i need to know that what all points other that the 4p's to be kept in mind while making this project..
also when i entered the college i felt that HR would best suit me. but 2 weeks in IIPM and i have started to enjoy marketing a lot.. how do i know where i would be the best..
pls someone out there with all these answers help me..