Introduction with purpose!
May I first take the opportunity of the most brief of introduction:
My name Mr Barry Gibbins, South African born but British and now living in London.
My chosen career, like that of my family since before the industry was conceived let alone born, the horseless carriage latterly known as the Motor Industry. I have enjoyed 20 plus years in the corporate world within both the niche and volume manufacturer environment. Head of Brand for Fiat, Alfa Romeo and a wealth of other commercial experiences.
Today’s challenge, the perceived history of the industry and in particular its Brand relevance in the market today!
I trust this captures your attention enough to await what is to follow.
Rolls Royce is but Brand....