Whatever you may say but people do like to compare things ... its human nature
So To add fuel to the fire and because we all love top "(10,20 ...)" lists
Here is a comparison
1 Kindle is a dedicated device but if you buy an iPad you get a whole new companion that can do pretty much anything. Games, movies, browsing, documents ...all in one.
2 The screen - Full color, multi touch screen ... pleasure to hold (sorry kindle)
3 Compatibility - iPad supports ePub out of the box, overcoming publishers’ resistance to having to support a proprietary format such as Kindle’s.
4 The iBooks store - Apple has captured the magic of shopping. Apple always goes beyond to create an experience.
5 The price - For $10 more than a Kindle DX, consumers get an incredible ebook reader and much more ,a device that they can use for pretty much anything.