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Old 09-15-2005   #1
s.wadhwa
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Default 7 P's Of Mc DONALDS'

THE 7 P's Of Mc DONALDS'

PRODUCT:

Mc Donald’s product portfolio primarily comprises of vegetarian and non-vegetarian burgers. The vegetarian burgers like Veg surprise, salad sandwich, Mc Aloo Tikki Burger, Mc veggie burger are offered to the customers. Non-vegetatarian burgers include Chicken Mc grill, Mc chicken burger, Fliet of fish and chicken maharaja burger. Along with these french-fries, veg pizza mc puff, wrap chicken Mexican, wrap paneer salsa, potato wedges, soft serve pineapple and choclate ice creams, Mc swirl soft drinks, coffee and Mc shakes are also offered to increase the variety in the product portfolio. Mc Donalds also provides mean combos with medium fries and medium soft drink, happy mean with small soft drink, econo meals with small soft drink and value meals with potato wedges and small soft drink.


PRICE:

Mc Donalds vegetarian burgers are priced between Rs 20 and Rs 48. Wrap paneer salsa is priced at Rs 45-50. The non vegetarian burgers are priced between Rs 30 and Rs 60. Wrap chicken Mexican is priced at Rs 55. Medium French fries are priced at Rs 28, potato wedges at Rs 20, soft serves at Rs 35, mc swirl at Rs 12, medium soft drinks at Rs 20 and medium shakes at Rs 45.


PROMOTION:

At Mc Donalds the prime focus is on targeting children. In happy meals too which are targeted at children small toys are given along with the meal. Apart from this, various schemes for winning prices by way of lucky draws and also scratch cards are given when an order is placed on the various mean combos. In fact, the various econo meals and value meals also signal to the customer that buying separate items results in greater value for money for the customer.


PLACE:

Mc Donals’ outlets are very evenly spread throughout the NCR region. Mc Donalds does not offer home delivery but its outlets are very readily accessible. Mc Donalds also offers take away drive through facilities.


PEOPLE:

The employees in Mc Donalds have a standard uniform and Mc Donalds specially focuses on friendly and prompt service to its customers from their employees.


PROCESS:

The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. In fact, the fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place. The customers are invited to check the ingredients used in food.


PHYSICAL EVIDENCE:

Mc Donalds focuses on clean and hygienic interiors of is outlets and at the same time the interiors are attractive and the fast food joint maintains a proper decorum at its joints.
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Old 08-18-2006   #2
mriganka ghosh
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Default marketing

hello i have been asked to launch a product as a part of marketing assignment . I have to give a power point presentation. So what are the essentials i should present.I have decided to launch MICROSOFT X-BOX 360 WHICH is going to be launch in India IN this Diwali. so if u have any information about the product please let me know as early as possible.
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Old 08-19-2006   #3
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the product details is available on the internet and the parent website

abt ur ppt it should contain

The nature of product
The STP and the basis of STP
The Pre-Launch activities
The Distribution Channel
The Adaptation to Local Enviroment
The Cost involved with future cash flows etc
The Pricing and the The Promotional Model
Time line or future product growth with the brickwalling model

ciao..
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Old 11-10-2007   #4
muasif
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Smile Mc Donalds 7 P's

hi dear,
i study the 7 P's of Mc donalds but i need some detail on it. its urget
i will be thanks full to u ...........

Regards

Usman

Last edited by Lord_of_the_Ring; 11-10-2007 at 03:55 PM. Reason: no emails pls
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Old 01-06-2008   #5
rakhi_mgr
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hey this is awsome.

you have done really fantastic study on McDonald.
My final Project Title is Marketing strategies on Multinational fast food giants in india. i think u can really help me. pleases help me on completing my project successfully....

i willdo any thing 4 u for ur help to me


hope u'll understand my problem.

Last edited by Lord_of_the_Ring; 01-06-2008 at 10:29 PM. Reason: no email ids pls
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Old 01-07-2008   #6
pallavijuyal
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hey thats really appreciable.
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Old 01-07-2008   #7
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Hello friends,

I'm in my second sem of MBA. My area of interest is marketing and I want to do a project in Marketing. please help me with some marketing topics.

thanks
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Old 01-20-2008   #8
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Thumbs up marketing projects

you can do a market research project which has questionaires
or a project with advertising company
or with an IT company on marketing
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Old 02-03-2009   #9
steffie
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Default Re: Mc Donalds 7 P's

Quote:
Originally Posted by muasif View Post
hi dear,
i study the 7 P's of Mc donalds but i need some detail on it. its urget
i will be thanks full to u ...........

Regards

Usman
hey i just read ur msg i need some info on the same topic if u could share the information with me it would be really helpful
thanks alot steffie
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Old 02-17-2009   #10
ngodavinet
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Default Re: 7 P's Of Mc DONALDS'

PROCESS:

The food manufacturing process at Mc Donalds is completely transparent i.e. the whole process is visible to the customers. In fact, the fast food joint allows its customers to view and judge the hygienic standards at Mc Donalds by allowing them to enter the area where the process takes place. The customers are invited to check the ingredients used in food.

This "P" is different from manufacturing company and training company?


rgs
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