what is Brand Equity

[Meenakshi]

Hi Mehjabeen,

Thanks a lot for the information provided.I know a little about DSS.Any way i will go through it once more for detailed understanding.Could u tell me on the concept of Brand Equity.It would be better If u could eloborate more on it with live examples.

Are u a student or professional.

Regards
Meenakshi.

[deepblue]

Hi Meenakshi

Just a small advice. when u start new thread try to put key word in Subject only so that ppl have an idea. a generic term like "Hi" etc does not tell any thing about topic and ppl tend to ignore that and hence in this thread you could have written as "What is Brand Equity" which would have prompted answers from all brand stalwarts like abhi etc

i am modifying this one.

[Abhi]

Thanks Deepblue for the honour, but beleve me I am still learning and by no means am a stalwart.

Anyways, i'll get back to work and answer the query on brand equity...

Brand Equity is the value of a brand built up over a period of time. It is composed of four components namely Image, Perception,Awareness and Loyalty. However some researchers say that image and awareness are the main components and the other two get covered in these two. To calculate brand equity, both the tangible(functional) and intangible(emotional) attributes are measured. The end result of the measurement is brand equity. Its quite complex and difficult to calculate brand equity. But to make it easier to understand (for Meenakshi), I would say brand equity is the difference between the expected future sales of a branded product and an unbranded product. Now marketing masterminds have also come up with a new theory "Customer Based Brand Equity" with models to measure it. The models to measure brand equity are based mainly on conjoint analysis. However there are many models and they may have different algorithms.... For detailed information on Brand Equity you can refer "Managing Brand Equity" by David Aaker and Economist Series on Brand Equity.

Thanks And Regards
Abhi

[g.v. suresh]

hi guys this is sureshim doing mba.I want to know abt rules regarding case studycan anybody help me

Originally Posted by Meenakshi

Hi Mehjabeen,

Thanks a lot for the information provided.I know a little about DSS.Any way i will go through it once more for detailed understanding.Could u tell me on the concept of Brand Equity.It would be better If u could elaborate more on it with live examples.

Are u a student or professional.

Regards
Meenakshi.

When value is added to the brand, it is known as brand equity

[v.r.s.nathan]

its nice thanks