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4.4.4 Most Popular Study Destinations

The most popular study destinations are becoming ever more popular: 79% (78%) ((77%)) of applicants expressed interest in the USA, and 60% (59%) ((57%)) in the UK, which remain the two most popular study destinations.

Thereafter, there are variations in the level of interest expressed in where applicants would like to study for their MBA, though some countries are significantly increasing their attractiveness as a destination. Of the top destinations, only France continues to decrease in popularity. The rest of the top ten are: Canada 31% (27%) ((27%)), France 30% (31%) ((36%)), Australia 26% (21%) ((18%)), Spain 22% (18%) ((28%)), Switzerland 19% (17%), Singapore 19% (16%) ((9%)), Germany 19% (16%) ((14%)), Italy 16% (11%) ((13%)). The Netherlands just drops out of the top ten with 13% (11%) ((13%)) expressing an interest in studying there.

Figure 10: Top 15 Preferred Study Destinations

Source: QS World MBA Tour - TopMBA.com Applicant servey 2006

Men and women both select the USA and the UK as their top choices of study destination. Thereafter, there are subtle differences (see chart). Overall, women register lower percentages being interested in each destination, which suggest they are selecting fewer options than men.

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Source: -
QS World MBA Tour - TopMBA.com Applicant Survey 2006
© QS Quacquarelli Symonds Ltd. 2006
Website: www.topmba.com