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MyMBA JobAlerts: Upcoming MBA Jobs

Date of Posting: 1st August 2009
 
Job Title: Analyst/consultant/Manager - (Analytics)
 
Company Name:
A leading business consulting firm
 
Job Description:
  • Develop and interpret statistical models for targeted acquisition, retention, cross-sell, customer lifetime value or behavioral segmentation models using predictive modeling techniques that include linear and logistic regression, cluster analysis, neural nets and other statistical techniques.
  • Customer Segmentation (behavioral and value based)
  • Customer Profiling, Scoring, Customer Equity and Lifetime Value Modeling
  • Acquisition models – prospect targeting, prospect potential value, product positioning, key influencers, product awareness
  • Retention models – loyalty, store choice, customer service, satisfaction, propensity to churn, attrition models
  • Cross-selling models – product affinity model, propensity to respond, predicted transaction rates, predicted sales value, predicted next purchase
  • Models to optimize effectiveness of customer contacts and strategies as well as and service channel preference.
  • Real-Time Analytics – real-time scoring and offer generation models, assessing customer behavior over time for marketing event triggers to support automated marketing programs
  • Optimization Analytics – pricing and promotion optimization model
    •  
    Function: Consulting / Finance ( Analytics)
     
    Company Profile:
    A leading business consulting firm
     
    Location:
    Delhi / Bangalore
     
    Candidate Profile:
  • Understanding of analytical CRM and experience in the analytical marketing methodology and data mining
  • Experienced in the analysis of marketing databases using SAS, SPSS, or KXEN or another statistical modeling tool
  • Demonstrate a proven practice of project management discipline; project management skills a plus;
  • Excellent written and oral communication skills with ability to clearly communicate ideas and results to non-technical business people
  • Degree in Marketing, Operations Research, Mathematics, Statistics, or Computer Science with an emphasis in statistics; advanced degree a plus
  • Ability to derive insight from large amounts of data from diverse sources
  • Strong aptitude, ability, motivation and interest in placing quantitative analysis in the context of marketing and business economics
  • Ability to work on multiple projects and set priorities
  • Must be willing to travel
    •  
    Level: Senior / Middle Management
     
    Reference: CoolAvenues/priya/Analytics/010809
     
    Contact Information:


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