This role is part of IBM's WW GTS Marketing & Communications team based in Delhi NCR,India.
IBM Global Technology Services is one of the three business units that form IBM Global Services and is the world's leader in providing Infrastructure services and solutions. As part of IBM's Globally Integrated Enterprise strategy, Global Technology Services is expanding its Marketing Center capability in India.
The GTS Marketing Center is essentially a centralized marketing capability that supports/facilitates the GTS marketing teams in the regions across the world. The mission of this team is to improve effectiveness and efficiency of the marketing function in the GTS business by helping them build operational linkages and apply learnings from across regions with consistency in approach and avoidance of reinvention. There are Multiple openings at different levels.
Professionals in this role will be responsible for:
Developing an in-depth understanding of the GTS portfolio including strategy, value proposition, & customer needs and hence provide guidance to the regional teams
Ensuring regular communication with the service product portfolio leaders, understanding their marketing requirements and fulfilling them by planning & executing marketing activities
Understanding global GTS strategy with their marketing priorities and helping in their customization and application to drive local regional marketing strategy
Facilitating creation of marketing plans across service portfolio, demand generation, and channel enablement priorities by leveraging best practices from across regions
Developing and managing regional launch plans, including program requirements and dependencies
Being an integral part of the assigned regional marketing team, understanding the market environment and working closely with the regional marketing managers
Provide regular feedback on the respective region to the worldwide team
Depending upon the geography/regional alignment, the timings will be either India working hours, or the regional hours. The maximum overlap will be 3-4 hours beyond normal India working hours to ensure the team works well with the global counterparts.
International Business Machines Corporation, abbreviated IBM and nicknamed "Big Blue" (for its official corporate color), is a multinational computer technology and consulting corporation headquartered in Armonk, New York, United States. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.
IBM has been known through most of its recent history as the world's largest computer company; with over 388,000 employees worldwide, IBM is the largest information technology employer in the world. IBM holds more patents than any other U.S. based Technology Company. It has engineers and consultants in over 170 countries and IBM Research has eight laboratories worldwide. IBM employees have earned three Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science. As a chip maker, IBM has been among the Worldwide Top 20 Semiconductor Sales Leaders in past years, and in 2007 IBM ranked second in the list of largest software companies in the world.
IBM has pioneered a new operating model, changing from a classic "multinational," with smaller versions of the parent company replicated in countries around the world, to a global model with one set of processes, shared services and broadly distributed decision making, carried out by a highly skilled global workforce managed by a common set of values. IBM's shift to a globally integrated model allowed the company to refocus their country organizations on generating growth and serving clients.
More information about individual service lines, offices and research is available at www.ibm.com
Desired Candidate Profile:
The ideal candidate will be a person who is passionate about marketing and has a keen interest in building a career in marketing
Ability to take on new challenges
Understanding of marketing fundamentals-Strategy, Management & Execution
Analytical skills with good business acumen
Ability to work collaboratively in a multi-cultural environment
Strong oral and written communication skills
Proficiency with spreadsheets & presentation software (Excel & PowerPoint a must)
M.B.A (preferably in Marketing, Tier 1 & 2 institutes only)
3-6 yrs experience with exposure to marketing
Exposure to global work environment will be a plus