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MyMBA JobAlerts: Upcoming MBA Jobs

Date of Posting: 17th August,2010
 
Job Title: Category Head (Marketing)
 
Company Name:
One of the largest fmcg company
 
Key Responsibilities:
Create, develop and deliver strategic innovation projects that will create superior and sustainable competitive advantage for the organization locally and globally.

1. Identify and prioritize New platform/New need state opportunities on various New Business Development & initiatives over the start timeframe .

  • Develop Category per caps with the right marketing/Innovation strategies.
  • Work with global R&D to pilot and commercialize a disruptive business model innovation charter
  • Identify possible acquisitions which are in sync with strategic plans

    • 2. Design strategy and implement new platform/new need state opportunities on various New Business Development & category initiatives over the start timeframe

  • Provide direction on how to meet consumer needs, differentiate and succeed in each new platform area/new need state based on analysis n insights
  • Develop clear product development briefs on each of the identified opportunity areas and guide product and concept development to meet the needs
  • Take projects to incubation (including initial commercialization)

    • 3. Continuously evolve and structure the NBD, Innovation role and process in the organization, and streamline its integration within the India category BU system.

    4. Establishment of an Innovation Hub

  • Develop 3rd party capability to tap into cutting edge innovation tools
  • Build a network for partners to make India a centre for Innovation excellence along with Marketing and Global Innovation team
  • Identifying technologies, applications and business models to support innovation.
    •  
    Function: Marketing
     
     
    Experience and Qualification:
    1. 98 batch marketing people with premier institute background

    2. Track record in strategy development

    3. Experience of at least 10 years+ in CPG - good consumer understanding

    4. Project Management experience

    5. Excellent communication, both written and verbal

    6. Strong influencing skills of Senior Management across the company’s system including Global Support Centre R&D and Marketing

    7. Strong analytical skills and the ability to use new tools and techniques

    8. Team management skills- Ability to lead and manage cross-functional teams with the ability to draw out the best in team members and gain their support to achieve mutual goals and results.

    9. Leadership skills – lead change, motivate teams, develop people
     
    Level: Senior Management
     
    Location: To be based out of Delhi
     
    Reference: CoolAvenues/170810-Category Head (Marketing)
     
    Contact Information: [email protected]


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