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MyMBA JobAlerts: Upcoming Marketing MBA Jobs

Date of Posting: 24th November 2009
 
Job Title: Sales Head (reporting to Circle Head)
 
Company Name:
Idea Cellular Limited, Mumbai Circle
 
Job Description:
Responsible for leading the process of customer acquisition and building market share by aggressively targeting new customers, through innovative market penetration strategies supported by channel partner

KEY RESPONSIBILITIES:

Strategy and Planning
  • Develop sales forecast for the circle and implement strategy to achieve targets of net adds
  • Putting revenue target & enhancement of the same
  • Controlling cost of customer acquisition
  • Develop annual sales forecast for circle through pre-paid and post paid channels & keep a proper mix of prepaid & post paid (corporates), STD, PCO/CCB
  • Define allocation of sales targets to the different territories along with circle head

  • Channel Growth and Customer Acquisition
  • Establish sales channel compensation at the circle level based on corporate guidelines and with the approval of the circle head
  • Ensure targeted productivity norms channel

  • Channel Operations Management
  • Ensure that the dealers/ retailers maintain adequate stocks of all company products and merchandise as per norms
  • Ensure the availability of required manpower at dealerships as per plan and monitor their conduct/ behavior
  • Build trust and relationship with dealers/ retailers and company by clearing any doubts/confusions and providing solutions to any issue raised by the franchisee stores within reasonable time frame
  • Work with circle marketing in management of schemes/ promotions/ contests being run to promote the company brand
  • Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets. Establish training plan for dealership. Assess training requirements on an ongoing basis. Coordinate with HR/training content and service providers to implement training

  • SHARED:

  • Assess and analyze impact of trade promotions/ schemes/ promotions/ contest being run by the circle and communicate feedback to Corporate Distribution
  • Develop strong market intelligence and monitor competitor activities on trade channel related matters and proactively provide feedback to corporate
  • Disseminate best practices in franchise management to corporate
  • Build and develop team. Enhance team motivation and productivity levels. Assist HR in identifying team-training inputs
  • Supervise MIS generation and analysis on a periodic basis and provide feedback on best practices to Corporate Head Distribution. Monitor competitor activity and provide feedback to corporate office

  • Internal Interactions:
  • Circle network for planning the network infrastructure based on projected customer demand
  • Customer Services on all issues impacting customer care and retention
  • Circle IT head on IT and MIS related matters i.e. helpdesk related services, IT infrastructure etc.
  • Circle Marketing on channel and trade promotion schemes

  • External Interactions:
  • Trade channels on channel management issues
  • Marketing alliance partners to jointly execute promotion events
  •  
    Function: Marketing
     
    Company Profile:
    Idea Cellular Limited, Mumbai Circle
     
    Location:
    Mumbai
     
    Candidate Profile:
  • MBA from a premier institute
  • 10 to 15 years experience
  •  
    Level: Senior Management
     
    Reference: CoolAvenues/241109-Sales Head
     
    Contact Information: Rashmi C Peter
    [email protected]


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