Marketing Dictionary

 | February 04,2013 04:08 pm IST

Advanced Design: The advertising agency doesn't understand it.
All New: Parts not interchangable with previous design.
Break-Through: We finally figured out a way to sell it.
Broadcast Quality: Gives a picture and produces noise.
Built to Precision Tolerances: We finally got it to fit together.
Customer Service Across the Country: You can return it from most airports.
Designed Simplicity: Manufacturer's cost cut to the bone.
Distinctive: A different shape and color than the others.
Direct Sales Only: Factory had big argument with distributor.
Field-Tested: Manufacturer lacks test equipment.
Foolproof Operation: No provision for adjustments.
Futuristic: No other reason why it looks the way it does.
Hand-Crafted: Assembly machines operated without gloves on.
High Accuracy: Unit on which all parts fit.
High Reliability: We made it work long enough to ship it.
Years of Development: We finally got one that works.
Improved: Didn't work the first time.
Latest Aerospace Technology: One of our techs was laid off by Boeing.
Meets All Standards: Ours, not yours.
Micro-Processor Controlled: Does things we can't explain.
MIL-SPEC Components: We got a good deal at a government auction.
New: Different color from previous design.
New Generation: Old design failed, maybe this one will work.
Performance Proven: Will operate through the warranty period.
Re-Designed: Previous faults corrected, we hope.
Revolutionary: It's different from our competitors.
SMPTE Bus Compatible: When completed, will be shipped by Greyhound.
Unmatched: Almost as good as the competition.
Unprecedented Performance: Nothing we ever had before worked this way.