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Executive Summary

The objective of the study is to understand and analyse the current and future scenario of the healthcare sector in India. This would enable us to provide suitable proposal to make India the healthcare hub of the world.
We looked at the 'SWOT' analysis of the health sector and gauged the underlying opportunities, thereby capitalizing on India's current proficiencies and future efficacies. The changing scenario in the Health sector was gauged, and we analysed government policies, inter-industry competition and economic structural and environmental factors. This enabled us to understand how this sector could be equipped to cope with future change. We have, thus, proposed certain measures with the use of which India can make great advancements in the healthcare field. The 'Brand Prism' is kaleidoscope that provides us with the correct perspective to analyse the health sector's offering in the view of a complete product. The brand prism helps us to identify and then suggest measures for certain pressing problems that have been plaguing the Indian health sector, the knowledge of which will help identify the key areas of improvement and further development.

The areas identified were the product, its attributes, the availability and the awareness, the services provided and the comparison between the public and private players. We sought to analyze what determines the demand of the product that is the healthcare sector as a whole and give solutions to the demand and supply problems and the problems of the shortage of certain services and the standardization of certain procedures.

Introduction

Hubs

'Hubs' are tertiary healthcare providers that deliver specialised healthcare services including same-day surgery, endoscopy, dialysis, chemotherapy, pulmonary functions, ultrasound, radiology, mammography, CT scan, specialist consulting suites, diagnostic service, pre-admission and post-discharge services. These services require high technology and specialist doctors.

Objectives

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* Contributed by: -
Jyoti Singh & Sugandha Bhandari,
PGDBM 2006,
IMT, Ghaziabad.