Page - 1

Brief history about King Fisher Airlines

Kingfisher Airlines is a wholly owned subsidiary of United Breweries Holdings Limited (the second largest brewery group in the world), The UB Group's investments holding company. The Airline has been allocated the IATA airline code of 'IT'.
The UB Group is one of India's largest conglomerates with a turnover of US$ 2 billion and is the largest Indian manufacturer of beverage alcohol-beer and liquor. With the announcement of The UB Group's foray in the Indian aviation industry, Kingfisher Airlines has already become a force to reckon with. The Airline already has a number of firsts to its credit.

Their Vision

"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests."

Their Mission

"Kingfisher Airlines will have 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers."

Their Values

Safety
This is their overriding value. In their line of business, there is no compromise.

Service
They are all in the hospitality business; they must always seek to serve their guests and gain their trust, goodwill and loyalty.

Happiness
They seek to build an organization with people who choose to be happy, and will endeavor to influence their guests and co-workers to be happy too.

Next

* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.