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In a recently released business documentary entitled "The Oblivion Syndrome", this message is clearly laid out. This movie can be freely viewed at www.metrostate.com

The next challenge for the new gate-keeper of the national brands is the streamlining of global marketing and branding tools to achieve stardom in the fastest time, with minimal costs and maximum impact. Such issues have been fine-tuned over time by the masters of iconic crafts.

What took centuries for countries to create a status of superiority is now being seriously challenged by the global populace. Booming new economies are redefining themselves under new images through improved performance, claiming high status under the superiority of their new ideas. This whole game of image positioning was once exclusively reserved for the small handful of Western powers. This turbo-charged and hyper-accelerated mode of global image repositioning is causing shifts and creating new chasms of divides among countries. There is a void needing to be filled with new players, new ideas and new global icons.

Then there is the Oblivion Syndrome, where one is convinced that their image positioning and branding identities are charging forward into global stardom, but in reality, are slipping into decreased visibility and an overall loss of sight of the path towards global leadership. In other words, total oblivion.

Out there is an undiscovered universe of a billion customers who don’t have a clue who you are, and what you are capable of. As massive global shifts take place, this calls for drastic action. This subject is exclusively for CEOs who can bite the bullet and confront the issue of exactly where their images are headed.

We are not alone, as today, there are some 500 million business names registered in some 250 countries. Of that, 1%, or about 5 million names represent some sizeable operations. From that, 5 million or 100,000 names are considered well-known in their relative markets in various countries and regions. Only some 1000 names are recognizable worldwide, while half of that, only 500 names in the world are positioned for Five Star Status.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com