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Today and every single day, one billion dollars are being spent worldwide to promote these hundreds of millions of name identities in an attempt to keep them out of oblivion. Despite these massive costs, they will never gain global mindshare, no matter
how successful the business ideas.

To play this game requires a very deep and precise understanding of the Rules of Engagement. This game plan is not to be simply outsourced for others to experiment with your dreams. The CEO and management teams must develop internal strategies, improve skills and nurture an image leadership culture to tackle all issues. This way, the process not only stays closely knit, interactive and highly-economical, but will also ensure long-term planning with great confidentiality.

The advertising industry that brought color and ideas into our civilization, and touched every aspect of our lives by creating the consumerism and commercialization of concepts is losing its value and power. IBM has recently conducted a study that has predicted the end of advertising, which has led to a global re-evaluation of branding strategies.

But is this the new dawn for the advertising industry? What can it do to re-energize itself through metamorphosis and emerge as a brilliant butterfly? As logo-centric and slogan happy, campaign blitzes often work as temporary fireworks leaving only smoke when the budgets are over.

For nations seeking sharper image on the global stage, they must band their exportable competencies and create the ambassadorial brands that can go out and touch the customers of the universe, but they must play these games with great care and with a deeper understanding of creating icons under the established rules of the five star standard. The movie reflects on this critical issue and points to leadership role on global stage.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com