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The Western economies realized decades ago that small and medium enterprises are really the main drivers of the economy. While big businesses are necessary to preserve and maintain structure within the economy, surely they have considerable problems of their own.
Mega corporations of the earlier era have increasingly lost their edge to smaller, nimbler organizations, which have spouted all over the Western landscape. The Middle East is now a new turning point for SMEs to begin a grassroots revolution.

Four Driving Forces

The Critical Mass

Middle East and particularly the super-charged Gulf-Cooperative Council known as a GCC region, the current GCC members are Saudi Arabia, Bahrain, UAE, Qatar, and Oman. This also ripples into bigger Middle East and Middle East & North Africa known as MENA regions.

GCC nations are in a major transition, something so dramatic and so powerful that when it comes to new business formation front then all this is pointing to a mass incubation of new enterprises all over this region. Dubai is now such a dynamic place and unmatched by any other region on this planet; the examples set by Dubai provides the fuel to this expansion, and brings a brand new high level of confidence.

The speed and operational level is dramatically high, and it may continuously re-charge in a way that was similar to the 1990 American e-commerce boom, which erupted in a chain reaction of one success leading into several others, simultaneously. Though, at times, we refer this American boom period as ‘irrational exuberance’, but still the dotcom boom followed by a long bust was still only a small hiccup towards the long haul of the e-commerce revolution. There is a similar pattern emerging, this massive growth may get a bump here and there but it is gathering momentum and amassing its own critical mass with signs of longevity.

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago. Website: www.abcnamebank.com