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Emerging New Markets

There was a tremendous focus on the US and the UK geographies till a couple of years ago especially in the IT industry. But now the scenario is changing and more countries in the Europe are emerging as potential markets. Asian countries like India and China are redefining the landscape. Many MNCs prefer to set up a base in these countries because they provide a beneficial ground on several aspects, be it manpower, skill, knowledge or anything else. Indian companies are setting up their bases in other countries as well. It is evident from several business reports and articles that the focus is shifting from US, UK to Europe and, of course, APAC. The challenge for HR is multifold in this regard.

These challenges listed in the box above are just a few top priorities, the list grows longer and longer as we get into further details. Another hard fact here is that each one of these items in the list can be broken down into few smaller items, which also serve as big challenges to organizations.

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Dr. Dineshkumar Murugesan is currently working with Deloitte as Manager-US Human Resources at Hyderabad. He holds a Bachelor’s Degree in Computer Science Engineering and a Master’s in Human Resource Management.
This article was written by him when he was working as HR Manager for TCS, and it was published in BMA Conference in Janurary 2007.