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Why Work Life Balance is Important to Women?
Today's career women are continually challenged by the demands of full-time work and when the day is done at the office, they carry more of the responsibilities and commitments to home.
When I conducted a research, I discovered that the majority of women were working 40-45 hours per week and 53% of the respondents reported that they were struggling to achieve work/life balance.
Women reported that their lives were a juggling act that included multiple responsibilities at work, heavy meeting schedules, business trips, on top of managing the daily routine responsibilities of life and home. "Successfully achieving work/life balance will ultimately create a more satisfied workforce that contributes to productivity and success in the workplace."
When viewers were asked about their job requirements: -
14% responded that their job was perfect
20% stated that their job was too demanding
43% said that they thrived when they had a lot to do
24% responded they were working too hard
Employer's Role in Work Life Balance
In surveys conducted, it was found that an overwhelming majority of employers support the concept of WLB. In fact it has become a legal necessity where the concept of "Equal Opportunity Employer" is almost mandatory. On the other hand, as brought out in the preceding parts of this paper, it is seen as a business compulsion for them in terms of retention of talent and productivity in all sectors of the industry. In a time when attrition is a major concern in all sectors, they feel it wise to adopt worker friendly practices.
Employers can facilitate WLB with many schemes that can attract employees and satisfy their needs. Some of these are: -
Facilities for child care
Financial planning services for employees who need them
Flexi-timings
Work sharing
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* Contributed by: -
Padma Venkatraman,
MBA 2nd Year Student,
Osmania University, Hyderabad.
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