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'Ex'es in Selling

- by Amiya Kumar Bartia *

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Page - 2

Experience / Expertise

It's rightly told that if the next world war is to happen, then it may happen due to potable water. Everybody in today's world is conscious about potable water, and is eager to
spend a good amount of money for that, mostly by installing water purifying devices.

If you ask anybody in India about any water purification system, then he/she might zero on 'Eureka Forbes'. They have now proved to be the stalwarts in this segment and have carved their name in the minds of each and everyone of their customers. Is it only due to the ads flickering on TV screens and published in magazines? Eureka Forbes has been known in each and every house-hold for the last quarter of a century for its experience and expertise in this field. They have got one of India's largest after-sales service network, 3000 trained technicians spread all over the country, largest annual maintenance contract for its water purification systems, and a lot more. They have caught the pulse of the customers and they have established customer relationship centre, 650 in number, across the country to cater to the instant demand of their customers. They are most easily accessible to their customers by round-the-clock service and most reliable too with services catered at the customers' door-step.

Can we conclude here that they are not only selling water purification systems, but also the experience and expertise that they have gained in this business domain for last three decades? The answer is left to you.

Similarly, there is another business house which is gaining popularity among the Indian house-holds due to its time-long experience in its domain. The PCI or Pest Control India has been there in the field of pest control and they have been taking care of all house-hold pests, e.g., termites, wood-borers, mosquitoes, flies, etc. Pest Control India Pvt. Ltd. (PCI) was established in the year 1954 and is the first and largest pest management company in India. PCI offers a comprehensive range of Professional Pest Management Services and Quality Products & Equipments through a country-wide network of over 125 offices and a dedicated workforce of over 3000 personnel. They are equipped with state-of-the-art quality control, analysis and research & development (R&D) facilities. Over the years, PCI has constantly endeavoured to introduce better and more cost-effective pest management technology for both services and products. With over 50 years of experience, they still adhere to their commitment - that of providing comprehensive, one-stop solutions in their field of expertise.

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Amiya Kumar Bartia is an alumni of XIM-Bhubaneswar, and is currently working as Area Manager at Dow Agro-Sciences India Pvt. Ltd.





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