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Overall, the consumers, franchisee and franchisors are all winners. The real loss is for those young or old dynamic and entrepreneurial businesses that have developed great products and services over time and despite all the ingredients, still remain seriously
trapped due to a lack of the image and marketing umbrella of global name identity freely available to expand with confidence under globally trademark-able names and master franchise plans. This is the bridge that one has to cross in order to take that quantum leap.

Historically, the US led the franchise revolution now adopted worldwide creating great legends. Today, in the West with over 100,000 different franchise offerings and turning over a trillion dollar in businesses this model of commerce is spreading its wings fast in GCC and Asia.

For example, tomorrow's India alone would easily absorb some tens of thousands of big and small new franchise ideas; locally developed, locally nurtured with international concerns to protection to give them easy access to park themselves anywhere in Asia or around the world. This industry would employ millions and serve hundreds of millions of customers from the well-to-do sector of the growing Indian population. GCC too, is on its way to have hundreds of its own brand new local ideas, designed to deal with local service issues, culture and sensitivities to its taste, style or religious needs. There can easily be thousands of outlets to service its population with dramatic shifts in demographics at play. The local original ideas from GCC too can be further expanded to Asia, MENA and Europe, etc.

To go fast forward, the players must create the best value propositions, create the best service models but most importantly acquire an absolute 100% ownership of your brand name identity so you can play the hassle-free international expansion game without being embarrassed at each step of trademark conflicts. The strictest application the five star standard of naming will ensure long-term success and earn a hassle-free-global premium positioning. The name issue alone will have the best ideas sacrificed. Study the subject and acquire a deeper understanding, test the waters and aim for the expanding neighboring markets. A nouvo-consumerism revolution awaits.

Concluded.

Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com