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Marketing Management | "New Universal Name Identities"

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New Universal Name Identities

by Naseem Javed *

Page - 1

An ultra-modern-cyber-age-branding-platform offers exclusive global rights to name brands.

Without a doubt, major brand name identities will be arriving at the precipice where they will be lined up for a freefall from grace; some will fall and some will have a parachute. This scene will be repeated all over the world, as new ultra-modern-cyber-age-branding-platform being structured as ICANN introduces new policies that will dramatically change the old-fashioned thinking of global branding.

In most cases, this platform will drastically cut upto 95% of the traditional costs of global branding and equally cut upto 95% of the time involved in creating global presence. The races to get these name approvals are delicate, the fees and procedures are complicated, the rules of global naming are ultra-sophisticated, but these new tools will create the new global status of powerhouse names for the next level of intricacies of the cyber-age-branding platforms.

Today, 99% of brand-holders world-wide are not even aware of the fact that ICANN, the global Internet Authority, will be accepting applications mid-2009, on first-come-first-serve basis, for a non-refundable fee of USD 185,000 each, to provide exclusive global ownership to any root suffix. Simply put, you may now exclusively own a suffix like dot com of your own choice, like dot jobs, dot dubai, dot hotel, dot arabian, dot ibm or dot sony, dot casino. No one in the world will have that suffix, but you, enabling extraordinary control to build global brands, corner markets with far reaching cyber power while creating hundreds of your own sub-brands to generate new revenue streams. The overall costs of acquiring exclusive global rights under this platform are highly affordable as compared to millions wasted in advertising or fighting trademark and domain battles.

"An international advertising program will commence with ads in major publications explaining the details and procedures," says Paul Levins, Executive Officer and Vice President, Corporate Affairs of ICANN. He further adds, "However, the progress to this mega-global movement is at the right speed, with years of thinking and planning behind, it is moving on very solid grounds."

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Naseem Javed, recognized as a world authority on corporate image and global name identities, is a harsh critic of casual and accidental naming. He is a dynamic speaker on corporate image and branding issues, and is also the author of Naming for Power. He founded ABC Namebank International, an image and branding consultancy over 25 years ago.
Website: www.abcnamebank.com
Article posted on January 5, 2009.


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