"Yes ... But" Method - see Indirect Denial Method.
Young Marrieds - an early stage in the family life cycle; the "young
marrieds" group is often targeted by marketers as it is financially
well-off and keen to spend, especially on durables. See Family Life Cycle.
Yuppie - commonly used term to describe a lifestyle-based market
segment consisting of "young, urban professionals". See Psychographic
Segmentation.
Yuppie Puppies - see Baby Bouncers.
"Z"
Zero Based Budgeting - a method of budgeting in which past sales
and previous expenditure levels are ignored; the company formulates its
profit goals, determines the actions that will be required to achieve its
goals, and estimates the expenditures that will be necessary to carry out
the actions.
Zero Level Channel - see Direct Marketing Channel.
Zone Pricing - a pricing method in which all customers within a defined
zone or region are charged the same price; more distant customers pay a
higher price than those closer to the company's despatch point. Also called
Multiple Zone Pricing. See Geographic Pricing.
