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Operations | "Planning for Demand Uncertainties during Promotional Cycles of Modern Retail"

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Planning for Demand Uncertainties during Promotional Cycles of Modern Retail

- by Devdatta Jain & Meenakshi Chhajer *

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The market structure for the organised sector is still in its nascent stage, with the full potential yet to be tapped. But the scenario looks very promising and the future lucrative.

Vis-a-vis other countries, modern trade is yet to reach its full potential in India. It still has a long journey to cover. But promises to turn into the gigantic organised sector it aspires to be.

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* Contributed by: -
Devdatta Jain & Meenakshi Chhajer,
National Institute of Industrial Engineering (NITIE), Mumbai.

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