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INTRODUCTION

The Indian retailing has come a long way since its roots in the traditional kiranawalas, to big organized retailers like Shoppers' Stop, Lifestyle, Food World, etc., although the traditional retailing still holds a dominant position in the market as compared to organized retailing, which has a market share of about 3% of the retailing pie.
But the positive side, which will definitively give a sign of relief for the major retailers, is that this minimal market share is growing at a healthy rate of 25-30% approximtely annually. This phenomenal growth rate is sustainable due to the change in consumer preference and the increasing customer centric focus of these major retailers, pampering the customers with convenience way beyond there expectations by giving them convenience in shopping, an array of assortment to choose from, coupled with the fact that there is more disposable income in the hands of the buyers.

Industry estimates put the number of retail outlets at 12 million.

A few of the major players which are in organised retailing are: -

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* Contributed by -
Manasi Panigrahi,
Pursuing MBA, Batch of 2006,
ICFAI Business School, Hyderabad.