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Of course, much of this has been possible for some time via the Internet, but in a far more limited way than permitted by the latest technologies. Now, consumers suddenly have acquired wings and can easily fly almost anywhere in the world in living color.

The experience is edging closer and closer to reality. Large, flat-screen monitors are getting cheaper by the day. Internet-capable PDAs and smartphones create a brand new dimension. The notion that Big Brother may be watching is almost quaint. Now, the whole world is watching - and we're watching each other.

Bird's Eye View, Structural Imagery

For advertising agencies, Air Google is a huge gift. Businesses now have to readjust their aerial visuals en masse to attract flying consumers in search of the closest shopping outlets, health clubs or places to dine out.

This will shift attention from billboards to rooftops. It will foster the use of distinct bright colors, logos and other highly visible structures, along with aerial-image-friendly landscaping designed and executed with the goal of attracting attention from the sky.

Air Google will change the traditional meaning of "yellow pages". Instead of listing businesses by category, directories will devise a new organizing principle based on proximity and quick accessibility. Potential home buyers will be able to size up a neighborhood as a part of the qualifying process - something that never was possible using traditional yellow page listings or even Web sites.

Privacy May Be a Moot Point

Marketers will develop new approaches that take advantage of the bird's-eye-view concept and the use of structural imagery. These will soon become hot topics in branding and corporate-image conferences.

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* Contributed by -
Naseem Javed, author of Naming for Power and Domain Wars, is recognized as a world authority on Global Name Identities and Domain Issues. He introduced The Laws of Corporate Naming in the 80's and also founded ABC Namebank, a consultancy established in New York and Toronto, a quarter century ago.