Technology @ Knowledge Zone



Investment in IT is Strategic to a Firm's Survival

by Siddharth Patnaik & R. Janaki *

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Part - II

IT can be successfully implemented in an organization only by following crucial dogmas such as internalization of IT in the organization, management of IT spending and proper prioritization, deployment of the best IT model and value management.

Most companies recognize that too much is at stake for any corporation to disregard the potential that I.T. represents in the emerging Information Age. While a corporation's potential for leveraging I.T. to build competitive advantage will vary according to industry, competitive position and existing capabilities, there is absolutely no denying the fact that IT is here to stay as a major weapon for strategic and competitive advantage.

Introduction

Every day chief executives around the world and their boards of directors make tough investment decisions. As diligent investors, they base their decisions on tangible results supported by detailed financial analyses aimed at building shareholder value. These same C.E.O.'s and directors must also, however, deal with a new category of investments that refuse to behave typically. These investments involve information technology - and they are growing in number, breadth and scope.

I.T. projects run the gamut from fixing the Year 2000, or "Y2K", bug to upgrading worldwide networks, replacing legacy systems and developing Internet capabilities to order products and services. Unquestionably, these investment decisions are difficult. They are often complicated by a slew of obstacles: costs that are difficult to estimate, benefits that might or might not materialize, requirements that evolve and change midstream, all contributing to significant delivery risk. But smart investments in I.T. also offer the promise of huge rewards. Not surprisingly, this has intensified the urgency to build I.T.-enabled capabilities.

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* Contributed by -
Siddharth Mohan Patnaik, B.Tech. (Electronics),
Ravulpathi Janaki, B.Tech. (Mechanical),
II Year, IIM Lucknow.