Book Review: The Curious Digital Marketer
| November 22,2012 11:48 pm IST
The Curious Digital Marketer is a hand book by afaqs! Campus, the knowledge and training arm of afaqs! The book is authored by 18 digital media industry professionals.
The book finds genuine questions asked by digital marketers related to digital media planning and buying, search engine marketing (SEM), Facebook advertising and mobile advertising.
The questions are answered by experts of these trades.
The Curious Digital Marketer book unearths 110 questions on general terms used by digital media industry professionals and answers them in a simple, understandable language.
The book is a personal guide for brand mangers, chief marketing officers, media planners and buyers, who do not understand the jargons of digital planning. Digital media enthusiasts, management and media students can also learn the nuances of the industry from this book.
About the Authors
The Curious Digital Marketer is authored by 18 leading digital media industry professionals. The book is authored by Kapil Ohri, Head, afaqs! Campus and co-authored by Anurag Singh, Co-founder, Mobimasta; Advit Sachdev, Founder, Odigma; Ansoo Gupta, Global Head of Business, Pinstorm; Abhishek Punia, Associate Media Director, Interactive Avenues; Atul Soni, Director (Invention), Mindshare, Group M; Benedict Hayes, Vice President (Strategy), Communicate2; Chanmeet Singh, Social Media Manager, Webitude; Deepak Sharma, Associate Media Director, Neo@Ogilvy; Geetanjali Andersen, Group Head (Media and Search), Media2Win; Himanshu Arora, Senior Busines Group Head, Isobar; Harish Iyer, Media Group Head, Interactive Avenues; Maninder Pal Singh, Media Director (Digital), Lintas Media Group; Raghu Seelamsetty, Managing Director (India and MENA), MediaMind; Ronny Raichura, Head (Search and Analytics), Communicate2; Sairam Ranganathan, Client Lead (Digital), Maxus; Tanushree Radhakrishnan, Media Director, Zed Digital and Vishal Jacob, Senior Director (Digital), Maxus.