Group Discussion Topic: Social Media Marketing
According to Wikipedia, Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a practice organizations follow to connect with their target markets.
Integrated marketing communications coordinates promotional elements: advertising, personal selling, public relations, publicity, direct marketing and sales promotion. Increasingly, viral marketing campaigns are also grouped into integrated marketing communications.
Various social media outlets available are Facebook, Twitter, YouTube and Blogs. The availability of these platforms on cell phone has added an advantage to promote a brand through these social networking sites. Because cell phones are connected to social networking sites, thus advertisements are always in sight.
Economic Times reported, Shah Rukh Khan-owned Kolkata Knight Riders (KKR) couldn't make it to the final of the fourth edition of the Indian Premier League, but principal sponsor Nokia isn't complaining. Reason: Its IPL campaign on Facebook with the slogan 'KKR tension mat le yaar' was a raging success, according to Viral Oza, marketing director, Nokia.
FMCG giant P&G was concerned about negative publicity when film maker Farah Khan Tweeted about the shortage of Pampers diapers in Mumbai. The company responded instantly sending her one month’s supply of Pampers Active Baby diapers.
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