Mudra Institute of Communications, Ahmedabad interview with Tanvi Gupta

 | July 24,2010 12:00 pm IST

Name – Tanvi Gupta, 

Institute – Mudra Institute of Communications, Ahmedabad (MICA), 

Course – PGPCM, 

Batch – 2009-11, 


General Questions:
Q. Can you tell us something about yourself and your pre-MBA qualifications and work-experience?
I have a quite diverse educational background in terms of subject areas.

I have done my schooling (10th) in ICSE, followed by 11th and 12th in Science where I learnt Physics, Chemistry, Math and Biology. It was then that I realized that I don’t want to continue with engineering or medical. I continued by undergrad in Business Management (BBM) from Bangalore University. Also, I learnt graphics design and animation software from a private institute. Basically, I am a fresher. But I have around 3 years of part time work experience in the field of event management and web designing. 


Q. So when did you decide to go for MBA?
As I mentioned above, I had started working part time in an event management company right from when I was in 12th grade. I participated in many promotional activities and brand activations. This exposure created a great amount of interest in marketing and communications in me. It was then that I decided of doing an MBA from MICA. Hence, it was a long term dream of mine to get into MICA right from when I was in 12th grade!


Q. Will an MBA degree add on to your existing career plan or did you decide to switch/start a career in management?

My decision to do an MBA was planned well in advance. I am still at the start of my career and an MBA from MICA is the most major component of my preparation to enter the industry. I actually did a reverse planning to decide what should I study before doing an MBA that will give me a better edge than the rest. Hence, I pursued BBM (Bachelors in Business Management) to understand the nuances of business so that I can then delve deeper into marketing at MICA.


Q. What exactly were your reasons for pursuing management as your career?

Frankly, I would say that it was more an instinct for me to pursue a career in management. Right from childhood, I have been fascinated by opportunities where I can be a leader and also stand out of the crowd. More than studying and managing objects (as in engineering), I enjoy more at studying and managing people and ideas. As I mentioned earlier, my intense love and interest in the field of marketing compelled me to pursue management as my career, with a special focus on marketing research.


Q. Do you think money plays a great role in choosing management as a career?

If we look at the industry, almost all companies are hierarchical where the top management is the one that has the highest paychecks. There are 2 routes to get to the top. One is the long route that involves entering the company at a very low level and work for years to reach the top. Another route is to do an MBA and get a direct entry at a little higher level. But yet, you will still have to work for a few years to reach the top. I don’t think that money is the biggest motivator behind doing an MBA. The bigger factor that motivates us is “Power”. An MBA will enable us to work at higher levels where we will have more power to run the enterprise. Since you are investing a lot on the fees and the 2 years of time for your MBA, you will expect a basic ROI. But that is not the main reason behind doing an MBA in the first place. A B-school is not a bank!


Q. Which MBA Institutes and Programmes you identified for your MBA?
MICA – Post Graduate Program in Communications Management
IIMs – Post Graduate Program
SP Jain – Post Graduate Program (Marketing specialization)


Q. Your present B-school and programme. Also specify your Batch.

B-School: Mudra Institute of Communications, Ahmedabad (MICA)
Programme: Post Graduate Program in Communications Management (PGPCM)
Batch: 2009-11


Pre-MBA Preparation:

Q. What was your first step to start preparation for getting into the B-school of your choice?

I browsed websites and searched all articles and posts related to MICA online. I completely scanned each and every page on the MICA website to know everything about the institute.


Q. When did you start your preparation?
Around 8 months


Q. How many months and how many hours daily did you devote for preparation of entrance exams?

8 months, 4 hours daily


Q. Did you take up some coaching institute or you believed in self-study?
IMS Bangalore