Ritesh Goyal Specialization: MARKETING

SUMMER INTERNSHIP: Study and Comparative Analysis of Special Loyalty Program run by telecom operators at VODAFONE ESSAR DIGILINK LTD. May’10-July’10
 Comparative Analysis of different special loyalty programs base on different parameters by interacting with 95 top retailers.
 Recommended runs on mystery audit so to increase visibility of Vodafone.
 Recommended a parallel slabs system to attract more retailers. Company is looking forward to implement this recommendation in next SKH.

LIVE PROJECTS UNDERTAKEN: Comprehensive marketing environment analysis with respect to products, customers & competitors at TATA TELESERVICE LTD. 45 DAYS
 Comparison of different OBR (open brand retail).
 Study the behavior of urban and rural customer regarding mobile network and Internet services.
 Competition tracking between various companies owned retail stores.

SUBJECT PROJECTS:
Marketing Project:
 Rural Marketing
• Study the concept and technique which are use by the international and multinational companies to reach in rural market.
• Understand marketing strategy adopted by companies like Mahindra, Eveready Industries, HP Gas, Airtel and Nokia
• Understand rural consumer perceptions.
 An audio-visual Ad launching Healthy Snacking (Ladooz)
• Positioned Ladooz as a ready-to-eat healthy breakfast snack.
• Learn different ways to positioning brand in the mind set of consumer.
 Market Research on how Tata DoCoMo’s innovative plan changed the market dynamics.
• Understand the strategy adopted by company to pull 7 per cent share of the GSM telephony.
• Finds how Tata DOCOMO plans are better than other services provider plans.
Finance project:
 Financial Statement analysis of Infosys Technologies
• Analyzed the balance sheet of Infosys Technologies.
• Study of various other important aspects such as the Du-point Analysis, Ratio Analysis and Comparison with peers.
HR Project:
 Innovative HR policies of Yes Bank
• The assignment involved finding out various strategies adopted by Yes bank for training the new recruits and the existing employees.

EDUCATION QUALIFICATIONS
Degree Institute Board/University Percentage Year
P.G.D.M.(Due) Chetana’s Institute of Management & Research AICTE 62.40 2010
B.E.(IT) Maharshi Arvind Institute of Engg. & Technology
&Economics Rajasthan University 64.55 2009
H.S.C. Tagore Public School CBSE 52.20 2005
S.S.C. Tagore Public School CBSE 58.67 2003

ADDITIONAL QUALIFICATION:
 Completed all RED HAT Certified Engineer program requirements and certified as a RED HAT Certified Engineer.

EXTRA CURRICULAR ACTIVITIES:
 Organised B-Plan Competition and other event in Entrepreneurship-Week
 Organised Intra-College Corporate event called “Elixir”
 Volunteer in TIE Mumbai Summit 2009 – Enterprising India.

PERSONAL DETAILS:

Date of Birth: 03rd Jan, 1988 (22 Years)
Place of Birth: Jaipur
Current Address: Flat nu 803, Building nu 30, Kherwadi Bandra (East), Mumbai, Maharashtra.
I confirm that the above information is true and correct to the best of my knowledge.

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