Brand Manager/Sr. Brand Manager

Date of Posting:05-Apr-2013
Company Name: Snapdeal.com
Company Profile:

Snapdeal.com is the fastest growing e-commerce company in India. Launched in February 2010, the company is already 1500+ people strong. Snapdeal.com features best priced deals everyday on

· Retail services merchants such as Restaurants, Health & Beauty, Entertainment.
· Branded products like Mobile phones, Electronics, Perfumes, Watches, Bags, Sunglasses, among others.
· Travel & weekend getaways.

 

Snapdeal.com is the market leader in the Retail services deals space, and is the largest e-retailer of watches, sunglasses, jewellery, among other categories. 1 out of 8 internet users in India is subscribed on Snapdeal, and the company is growing at the rate of 1.5 million new subscribers per month.

Recruitment open at :India's Favourite Online Mall
Industry: E-Commerce
Job Description:
  • Develop and drive the strategy and marketing mix for Snapdeal Brand
  • Responsible for Developing consumer insights, Driving Communication and creative execution across all the touch points of the consumer
  • Develop key metrics to track Brand perception amongst the relevant TG
  • Driving Consumer focus across the various teams within the company in order to build the requisite positioning for the brand
  • Drive Consumer research and competitive analysis, to ensure the Brand remains relevant to consumers and measure the effectiveness of the initiatives that are being driven to support the Brand promise
  • Responsible for all ATL activities across TV, Radio and other channels
  • Lead the co-ordination and relationship with the agencies including Creative, Media Buying, and BTL
  • Interfacing between various business heads and product management teams to drive tactical promotional events and occasion linked events
  • Manage Budgets and optimization of the investments in all the channels
     
Candidate Profile:

Qualification

 

 

MBA from a premier B-school

 

Experience :

 

2 - 4 years of experience in Brand Development & Communication.

Work Experience:2-4 years
Function:Marketing, Advertising, MR, PR, Media Planning
Location: Delhi,
Level:Middle Level
Reference:CoolAvenues/130405-Brand Mgr
Company Name / Recruiter Name:Snapdeal.com
Contact Information:

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