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B-school Ranking Survey gets 'F' Grade

by Prof. Madhukar Shukla *

Previous

Page - 2

1. Two campuses of a ponytail B-school, which carries out full-page ads (with a small print at the bottom mentioning that it is beyond the 'purview of AICTE and UGC'... or something of that nature), meaning: its degree/diploma will not be accepted as a post-graduate qualification in India or abroad (and, perhaps also to get a work visa in
some of the countries).

AND

2. A certain B-school in the NCR region which advertises itself as the 'No. 1 Private B-school' on TV, whose accredition for its MBA course was revoked last year.

... which perhaps also reflects how the survey was conducted.

SAMPLE

The section describing the methodology of the survey highlights that this year's survey is 'more ambitious than the ones before' - which is good news (someone had commented on my last year's post that the ranking is an evolving process and one should bear). So how ambitious?

To quote, in the same paragaph: "While our previous survey polled 449 respondents... across 8 cities, this year's tapped into a larger universe of 526 respondents in 11 cities."

That's great!!! - an increase of 77 respondants!!! ...to assess the 'perceptions' about (quoting from the same issue of the magazine) - 1257 B-schools!

The break-up of the sample is as below: -

    MBA Aspirants 120    
    HR Recruiters 95    
    Current MBAs 121    
    Young Executives 95    
    Functional Heads 95    
    Total 526    

[Please note that the HR Recruiters represented "a mix of managers from companies with annual revenues less than Rs. 500 crore and more than Rs. 500 crore"... I am sure this must be meaning something significant, but, frankly, "what?" escapes my comprehension.]

Next


Prof. Madhukar Shukla is M.A. (Psychology) from University of Lucknow and Ph.D. (Psychology) from IIT Kanpur. He is currently Professor of OB & Strategic Management at XLRI, Jamshedpur. Prior to joining XLRI, he taught at Administrative Staff College of India at Hyderabad, and had worked as Consultant (HRD) with National Productivity Council, India. During 1993-94, he was a visiting Professor at ESADE, Barcelona, Spain.

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