How to Write a Successful Press Release (New) 
If you manage to say the right things at the right time, and talk to the right people, you and the Press can have a mutually beneficial relationship. The basics about getting your name in ET and FE together.

Sultans of Spin(New) 
For startups jostling for space in an already overcrowded market, PR can mean the difference between adulation and anonymity.

The Content Quandary (New) 
Venture capitalists are lured by the huge potential of Internet content. If they could only overcome its huge obstacles. 

What's the Deal: The True Cost of Marketing(New) 
Net companies often say that if they wanted to make a profit, they could just cut back the marketing dollars. But it may not be that easy.

The Myth of the First Mover Advantage (New) 
Everyone wants to be first, and the Internet is no exception.

Now We're All B-to-Bs (New) 
Missing out on the great dot-com run-up? No problem: Just declare yourself a business-to-business play.

Using Virtual Communities to Build Your Customer Base (Wharton Press)  (New) 
When it comes to looking for virtual communities through the Internet, no one is immune to the bug, not even the world's biggest company.

Wooing the customer (New) 
"How do we reach key decision makers?"