Henkel Innovation Challenge 2010 in India for creative minds

Henkel India Ltd. announced the Henkel Innovation Challenge 2010 on November 11 for creative minds with a keen business sense and a passion for innovation.

The Henkel Innovation Challenge (HIC) is an international business game that centers on innovation, creativity, and business knowledge. The game targets towards the students in B-schools from 14 countries across Europe and for the first time has been opened to the business graduates from the Asia Pacific region.

The challenge is to develop a concept for a product from the Henkel brand portfolio that will meet the needs of the people in the year 2050. The most innovative and viable idea would stand a chance to win a ticket around the world plus € 1,000 in travel vouchers.

The top 3 teams from the international final will be invited to experience an exciting day at Henkel’s headquarters in Düsseldorf, Germany & meet Mr. Kasper Rorsted, CEO, Henkel.

The competition has been divided into 4 levels for the Asia- Pacific entrants.

Level 1 (Deadline: December 13th 2010)

The competition begins with the submission phase, where students in teams of either 2 or 3 members should submit their project at the Henkel Innovation Challenge website.

Level -2 (National finals February 2011)

Selected finalist would have a mentor from Henkel management. The mentor will help these teams to prepare a 10-minute presentation for the finals.

They would then have to present their presentations to a jury of top-level Henkel management. The jury chooses one team in each country to compete in the regional final in Shanghai.

Level-3 Regional final – March 2011 in Shanghai

The four winner teams from China, Australia, India and Malaysia will come together in Shanghai to convince a regional jury with their ideas in order to be invited to Berlin – the last step on their way to become the champion of the Henkel Innovation Challenge.

Level-4 International final – April 2011 in Berlin

The final round sees the regional teams and the winners from 14 European countries present their final presentations to the jury in Berlin for a three day final. Teams will be evaluated on analytical, communication, business and presentation criteria.