Brand Management seminar at IIM Indore

Start Date:2012-06-25
End Date:2012-06-27
Event Type:Marketing Seminar
For:

 Middle and senior level marketing executives from both Public and Private sector organizations. Typical designations would be Product / Brand Managers, Marketing Managers, Business Development Manager, Sales Manager, Public Relation and Corporate Communication Managers.

Event Details:

Programme Coordinator : Prof. Ashish Sadh
Fee :
30,000 (Residential)
Service Tax, as applicable, will be additional

 

Objectives :
This Programme is intended to provide the participants an understanding and substantive knowledge in the field of Brand Management. Some of the key objectives of the Programme are to sharpen:

  • The understanding of Brand Management function in the emerging context
  • The skills in Building and Managing Brands over time
  • Synthesizing a framework for a Branding Strategy

 

Content :

  • Understanding Brands and Brand Equity
  • Building, Managing and Measuring Brand Equity
  • Managing Marketing Communications to Build Strong Brands
  • Managing Brand Portfolio
  • Brand Extension as a new product introduction strategy
  • Managing Corporate Brands
  • Branding and the web

 

Contact Information:

Management Development Programmes (MDP) Office
Indian Institute of Management Indore
Prabandh Shikhar, Rau-Pithampur Road
Indore 453 331, Madhya Pradesh, INDIA
Email:mdp@iimidr.ac.in

 

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