Creativity for Competitive Advantage - IIM Kozhikode

Start Date:2013-02-25
End Date:2013-02-27
Event Type:Management Development Programme

Middle and senior level managers. This program would be useful to managers who want to enhance their creative ability to solve managerial problems everyday and/or create a creative organization. Managers who are heading or likely to lead a department / SBU / profit canter will benefit the most from the workshop.  

Event Details:

In a hypercompetitive and turbulent world, sustainable competitive advantage can be achieved only through creative managers, creative teams and creative business processes. Responding to day to day challenges, continuously thriving for ‘more & better for less’, engaging with customers and stakeholders, or proactively shaping the environment; all require managers who are creatively agile and ambidextrous in strategic and operational decisions. Creativity has the potential to enable managers to cope with these extreme situations and gain competitive advantage by tapping their own as well as their team’s inherent creative abilities. Creative tools and techniques facilitate this process by using a systematic approach. The competitive advantage can be sustained by promoting a creative context of organizational structure, business processes, culture, and management style.

Programme Fee

Residential -Rs. 28500 + Service Tax 12.36%

Non Residential -Rs. 23000 + Service Tax 12.36%