IIM Indore hosts MDP on Marketing Implications of Consumer Decision Making

Start Date:2012-10-31
End Date:2012-11-02
Event Type:Management Development Programmes

Marketing managers, business development managers category heads, and brand managers, sales managers of any private or public companies dealing specially with FMCG, consumer durables, real estate or any service sectors. 

Event Details:
  • The Changing Trends of Consumers worldwide
  • Dimensions of Consumerism
  • Shaping Individual determinants of Consumer Decision-Making and coping with environmental determinants of Consumer Decision Making
  • Analysis of Consumer Black Box with special emphasis to choice heuristics
  • Implication of Family decision making model in terms of business development
  • Shifting paradigms of contemporary decision making models and their marketing implications

The complexities of B2B decision making process and their marketing implications


Programme Coordinator :
Prof. Srabanti Mukherjee


Fee :
Rs. 30,000 (Residential)
Service Tax, as applicable, will be additional


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