IIM Indore hosts MDP on Service Excellence
Middle level executives from manufacturing & as well as service sector.
1. Fundamental differences between marketing of goods & services
2. Understanding different service systems
3. Understanding the operating role of the customer
4. Employees role in service creation & delivery
5. Building & managing customer relationships in a service setup
6. Measuring & managing the service quality
7. Building & Managing service brands
Programme Coordinator :
Prof. Jayasimha K.R.
Rs. 30,000 (Residential)
Service Tax, as applicable, will be additional